India’s largest oil retailer Indian Oil is the only government owned organization to make its debut in Brand Finance’s global list of most valuable and strongest brands in 2020.
The commercial oil major has been ranked 23rd in the list of top 50 ‘most valuable’ oil & gas brands.
The list, which was released by Brand Finance at the World Economic Forum in Davos ranks only 11 brands — including Tata Group, Reliance, Infosys and Airtel — in the top 500 list.
India’s largest oil retailer Indian Oil is the only government owned organization to make its debut in Brand Finance’s global list of most valuable and strongest brands in 2020. It will join insurance major LIC and State Bank of India (SBI) to become the third state-owned organization to build an internationally recognized brand.
Both the Navratna companies — IOC and LIC — have risen in their rankings this year. But Indian Oil crawled up 11 spots to be ranked as the 23rd in the list of top 50 ‘most valuable’ oil & gas brands. Overall, its rank is at 415.
This is good news for Indian Oil whose shares have been fluctuating since the news of BPCL’s (Bharat Petroleum Corporation) divestment broke. During the second quarter, the company posted a
82% year-on-year decline in profit owing to shutdowns and inventory losses.
Brand Finance released the list at the World Economic Forum in Davos which includes only 11 Indian brands. The coveted list includes the usual suspects like the Tata Group, Reliance Industries, Infosys and Airtel — in the top 500.
Globally, e commerce giant Amazon held on to its rank as the most valuable brand for the third consecutive year. It was followed by other tech majors like Google and Apple. As per the list, technology, banking and retail sectors held the most valued brands.
The survey analysed brands across 10 sectors in 29 countries. The brand strength index was based on three parameters — marketing investment, stakeholder equity, and the impact on business performance.
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